Tao Selected for Stanford University 2014-15 Design Challenge
Kick-off event Tuesday, September 23, 2014, 5:30 PM to 8:30 PM
Koka TAO 2.0-03

Palo Alto, CA – September 16, 2014 – After successfully debuting the new TAO WellShell design at IFA in Berlin, TAO has been selected by the Stanford Center on Longevity to provide platforms for their Design Challenge “Enabling Mobility Across the Life Span,” done in
collaboration with Aging 2..

“The TAO platform provides an interesting opportunity for teams to design around”, said Lauren Grieco, at the Center’s Mobility Division. “The WellShell provides an easily accessible measurement of physical exertion that designers can use to develop applications with the endgoal
of increasing physical activity and fitness among older adults.

The Stanford Center on Longevity’s mission is to re-design long life. Aging 2.0 is an interdisciplinary, collaborative, global network of innovators working in the 50+ market. Both the Stanford Center on Longevity and TAO-Wellness work to advance innovation and improve the quality of life by fitting exercise seamlessly into everyday life.

The Kick-off event is on Tuesday, September 23, 2014, 5:30 PM to 8:30 PM on Stanford
University campus, John A. and Cynthia Fry Gunn Building (Room 130), 366 Galvez
St., Stanford, CA 94305.

The design teams will see TAO in action first hand at the event, meet the developers, and start working on new applications and accessories for the TAO mobile exercise system.
Evite to the event
Four days later TAO will accept the “Most Innovative Start-Up Award” at SVIEF (Silicon Valley Technology Innovation & Entrepreneurship Forum) on Saturday, September 27th at the Santa Clara Convention Center.

Specifically noted is using TAO to play your favorite mobile games – get ripped while playing JetPack JoyRide, Whales Trail, Canabalt, Go Ninja, Borderlands, and many other games. TAO even developed its own, multi-player Sumo Wrestling game!

SVIEF is an all day event ending with a Mobile Game cocktail party with Gary F. Locke, 10th U.S. Ambassador to China.
The patented TAO Wellness system, which raised over $111,000 in less than a month on Kickstarter, includes a cell-phone-sized handheld device, called the TAO WellShell, and a comprehensive app for Android and iOS devices.

The new design includes an updated pressures system that makes the WellShell more responsive and comfortable.

The TAO approach to fitness and wellness focuses on simplicity, balance and harmony. With TAO, users can exercise at their desk, on the airplane, while watching TV or watching the kids. The exercises – called “Variobics™” – use the same isometric principles as Pilates, yoga and planking. However, TAO takes it a step further by adding a dynamic element. It requires you to  vary the pressure by coaching you through your workout, and then electronically capturing the results. People at CES were blown away – doing a set of reps with TAO is serious exercise. TAO is validated – tested by thousands of people at CES.

The TAO system will be delivered to Kickstarter backers later this year. TAO will be available for wider distribution starting at CES 2015 in Las Vegas in January. For more information, interviews or demos, please contact PR representative Jen Mangham at JenMangham@MaxBorges.com or head to www.tao-wellness.com.


About TAO-Wellness
TAO-Wellness is a start-up with offices in California and Nevada, and has been developing TAO for over three years. There are two issued patents protecting the TAO WellShell device and the TAO fitness ecosystem. Over 12 patent applications have been filed internationally over the past two years. These patents cover all aspects of how you exercise with TAO WellShell itself, how the interface works, how we demonstrate the exercises, how we monitor them, how the TAO system analyzes the data and how it coaches you to wellness. The TAO and TAO-Wellness brands and products are fully protected by international trademark, copyright and patent laws. “Take Exercise Anywhere,” “Turn Downtime into Exercise Time,” “Turn Exercise Time into Game Time,” “Just Press It,” “WellShell” & “Variobics” are fully protected by international trademark law. All rights reserved. © 2008-2014.
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Media Contact
Jen Mangham
Account Executive
Max Borges Agency for TAO-Wellness
P: 305-374-4404 x191 JenMangham@MaxBorgesAgency.com